Language always lags behind new technology. For example, the internet describes a connected car as one equipped with internet access; however, a truly connected vehicle is much more complex: it must be able to transmit information about its location and operation to systems that make use of the data for a greater purpose. Danlaw, a global auto tech company, is a key player in the connected car market, having helped define and enable the industry in its infancy with IoT devices, infrastructure, and applications. With deep roots in automotive embedded engineering, Danlaw was able to leverage its automotive network communication protocol expertise to develop robust aftermarket telematics solutions. Large market uptake of these solutions has contributed to the company’s explosive growth in the past four years.